Renowned developer Related Group, known for its significant contributions to Florida's real estate landscape, and Merrimac Ventures have forged a partnership with hospitality brand Hilton to introduce Waldorf Astoria Residences Pompano Beach. This collaboration marks the debut of Waldorf Astoria's first-ever purely residential tower and represents the esteemed brand's inaugural presence in Broward County.
Situated along the coast just north of Fort Lauderdale, Pompano Beach is destined to become the home of several luxury developments, including a Ritz-Carlton-branded tower. Spanning a two-acre oceanfront site, Waldorf Astoria Residences Pompano Beach will feature a striking 28-story tower housing 92 luxurious residences, along with a rare amenity in the region—a private 19-slip marina.
Dev Motwani, Managing Partner of Merrimac Ventures, emphasizes the unique qualities of Pompano Beach, stating, "Pompano Beach is unique in that it's a city that has all the infrastructure and amenities you want in your hometown, with close proximity to the excitement of Fort Lauderdale, Boca Raton, and Miami. But it still has that quaint beach town vibe and energy that allows residents to relax and enjoy the sun, surf, and sand like being on vacation all the time."
Dino Michael, Senior Vice President and Global Head of Hilton Luxury Brands, explains the strategic approach behind the partnership, stating, "We have been paying particular attention to emerging markets and where we see the Waldorf Astoria customer living and traveling. Our growth plan across luxury at Hilton is to keep our eye on the pulse of travelers and find destinations that are interesting in what they can offer in terms of landscape, amenities, food and beverage, and lifestyle. Pompano Beach is very much considered that type of growing market, poised to grow and rival neighboring locations like Miami and Fort Lauderdale as far as appeal to live and own a home."
Nick Pérez, President of Condominium Development at Related Group, highlights the advantages of standalone branded residential projects, stating that they provide more freedom and flexibility to focus on the residents' needs rather than accommodating temporary guests. This allowed Related Group, Merrimac Ventures, and Hilton to design the tower's communal spaces, including the lobby and hotel-like amenities, with meticulous attention to detail. Residents of Waldorf Astoria Residences Pompano Beach will enjoy exclusive access to a 20,000-square-foot oceanfront pool deck with a lap pool, 200 feet of beachfront access, a beachside cafe, and wellness-focused amenities, such as a full-service spa, cutting-edge fitness center, and dedicated movement studios. Additional amenities include a ground-floor restaurant, billiards lounge, children's entertainment room, and a multi-sport simulator.
Operating akin to a luxury hotel, the property will offer poolside service, a personal concierge, and in-residence dining. Furthermore, the development will showcase a selection of museum-quality art from the renowned Jorge M. Perez Contemporary Art Collection. Managed by Waldorf Astoria, the project will pay homage to the brand's illustrious history through various traditional nods that will resonate with fans of the brand.
Nick Pérez expresses his pride in the attention to detail, stating, "We spent months going over the history of the Waldorf Astoria brand, speaking with its brand ambassadors, and visiting its top locations around the world—all with the goal of capturing every nuance, every subtlety, and every whisper of the brand's timeless essence. One example I'm particularly proud of is the tower's Peacock Alley. Built as a homage to the Peacock Alleys that grace many Waldorf Astoria properties around the world, this private, resident-only space will be the heart of the property. The resident-only space will also include an updated interpretation of the iconic Waldorf Astoria clock. The hotel brand has made it a tradition to incorporate a unique clock in each one of their locations, and we were thrilled to honor such a well-known and beloved landmark."
The world-class design of Waldorf Astoria Residences Pompano Beach is spearheaded by Nichols in collaboration with BAMO, Enea Landscape Architecture, and KORA. The residences will offer two- to five-bedroom floor plans, ranging in size from 2,100 square feet to 6,100 square feet. Each residence will feature top-of-the-line brands and features, including Wolf and Sub-Zero appliances, spacious balconies, and custom Italian cabinetry.
Dev Motwani emphasizes the elevated quality of design and amenities that will set Waldorf Astoria Residences Pompano Beach apart from the rest, stating, "The quality of design and amenities will be second to none, elevating the market and the type of resident coming to the Pompano Beach market. The level of service that will be provided by Waldorf and their team is really the differentiating factor, from the in-house concierge to the marina services and amenities, the project will really offer all of the enhanced lifestyle benefits of being a guest of a Waldorf Astoria, but in your own home."
With the collaboration between Related Group, Merrimac Ventures, and Hilton, Waldorf Astoria Residences Pompano Beach promises to redefine luxury living in the region. This highly anticipated project will provide residents with unparalleled amenities, a breathtaking oceanfront location, and the timeless elegance associated with the Waldorf Astoria brand. As the development takes shape, it is poised to become a coveted destination for those seeking a sophisticated coastal lifestyle in the vibrant city of Pompano Beach.
The WALDORF ASTORIA trademark is a registered trademark of Hilton International Holding LLC. Hilton does not sponsor or endorse the services of any real estate agency or brokerage.